Reviews
“A few pages into John Bradley Jackson’s second book, Déjà New Marketing, the entrepreneur — who faces a withering array of market complexities, competitive and rapidly evolving technological challenges — realizes that he/she has come upon an impressively useful body of information, and is being pulled along to the pages ahead. Risk-driven entrepreneurs will find Déjà New Marketing an easy book to read, packed with leading edge concepts, methods and common sense that should be top of mind. Pick up your copy of Déjà New Marketing and get on with it.”
- Frank Sammann, Retired CEO and Current Board Member for Biz360, Incorporated
“Déjà New Marketing’s compendium of short definitions and practical knowledge for the budding entrepreneur, micro and small business is on target. Refreshingly direct and insightful — the book is a delight to read.”
- Curtis Chan, President and CEO, CHAN & ASSOCIATES and COGNITIVE IMPACT
“John Jackson is a very effective professor. He fuses Internet Marketing real-time into the classroom. I seldom find faculty working at his speed to follow the constant change of the Internet medium.”
- Sinan Kanatsiz, Founder, Internet Marketing Association
“John Bradley Jackson has again written a concise handbook of new millennium business and marketing thinking for first-time entrepreneurs or experienced small business owners who want to get it right the first time, or this time around, in the information age where the rules have changed. If you plan to be successful with your new business, this essential book is required reading. Keep it handy, you will return to it frequently. I do.”
- Ken James, Founder and President, Clearly Superior Glass Chairmats
“John Bradley Jackson’s new book, entitled Déjà New Marketing should have been titled ‘The Marketing Encyclopedia for Entrepreneurs and small business people.’
With more than 190 chapters covering every conceivable subject from ‘What to put on your business card’ to ‘How to have a successful blog’ to ‘Eight different ways to segment a market’, this book has everything you need to know about marketing. In fact, if it’s NOT in this book, you don’t need to know about it.
This book is a MUST HAVE resource for every entrepreneur who wants to know more about marketing and for every small business owner who wants to do a better job of getting and keeping more customers.”
- Tom Patty, Former President, TBWA-Chiat-Day Advertising
“Every short chapter in Déjà New Marketing is long in benefits. This is not another ‘Marketing for Dummies’ book that is full of fancy marketing jargon and trite, shopworn without ‘dumbing down’ the why and how of marketing success. It is about now — how you can be a marketing success today.”
- Dr. Michael D. Ames, Professor of Management, Emeritus and Chairman of the Board, CSUF Center for Entrepreneurship
