Posted on 03/16/12 in Organizational Behavior, Social Media, Trust,
Where would we be without friends? Friends can help piece together a broken heart and get us through all the twists and turns that life throws our way. We share fun-filled memories, secrets, and inside jokes with our friends. In the words of Ralph Waldo Emerson, “A friend may well be reckoned the masterpiece of [...]
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Posted on 09/30/10 in Advertising, marketing communications, Selling, Social Media, Trust,
Facebook, LinkedIn and Twitter have replaced the water cooler as the customer hangout. Business owners need to understand that social networks have quickly become the preferred way to communicate for many people. This means that many of the conventional ways to promote and sell products and serices don’t work so well anymore.
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Posted on 06/19/10 in Advertising, Trust,
According to a study by Millward Brown, Amazon.com is the top performing brand in the U.S. based on “trust” and “recommendation”. The study uses a “TrustR” standard to judge different companies, which it arrives at by asking consumers two questions – “how trustworthy is this brand?” and “would you recommend this brand?”. Running a close [...]
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