Category: Trust

Friendship is Being Redefined by Social Media

Posted on 03/16/12 in Organizational Behavior, Social Media, Trust, 1 Comment

Where would we be without friends? Friends can help piece together a broken heart and get us through all the twists and turns that life throws our way. We share fun-filled memories, secrets, and inside jokes with our friends. In the words of Ralph Waldo Emerson, “A friend may well be reckoned the masterpiece of [...]

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Nurturing Relationships With Social Media

Posted on 09/30/10 in Advertising, marketing communications, Selling, Social Media, Trust, No Comments

Facebook, LinkedIn and Twitter have replaced the water cooler as the customer hangout. Business owners need to understand that social networks have quickly become the preferred way to communicate for many people. This means that many of the conventional ways to promote and sell products and serices don’t work so well anymore.

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Who Do You Trust?

Posted on 06/19/10 in Advertising, Trust, No Comments

According to a study by Millward Brown, Amazon.com is the top performing brand in the U.S. based on “trust” and “recommendation”. The study uses a “TrustR” standard to judge different companies, which it arrives at by asking consumers two questions – “how trustworthy is this brand?” and “would you recommend this brand?”. Running a close [...]

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