Posted on 03/04/12 in Advertising, Segmentation,
Welcome to the future. More Americans today are living well into their 90s than ever before, and this has major implications for the rest of us. According to the Census Bureau, the median age of Americans rose from 35.3 years old in 2000 to 37.2 years old in 2010. By comparison, the median age in [...]
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Posted on 01/02/12 in Segmentation,
Each generation is different from the last. Culture and events that take place during our lifetimes mold and shape our identities. You have probably heard the term “Generation X” used rather disparagingly about the “youth today”, but this term is obsolete when it comes to today’s young people. They are a different breed and prefer [...]
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