If your business isn’t actively marketing to women, you’re missing out. Women tend to make more of the spending decisions in the average household and also spend more time online. Some companies have caught on, but choose to market to women in very stereotypical ways that prove ineffective. Though the exact numbers vary by study, [...]
Read moreAt Thanksgiving, we often go around the table and discuss what we are thankful for. But don’t stop there. Expressing gratitude is an exercise that can dramatically improve your life if practiced regularly. It is all too easy to dwell on the problems in our lives, and far too often we overlook how lucky we [...]
Read moreClever headline? OK, maybe not, but as least it got your attention. Welcome to the world of the paraprosdokian, which is a figure of speech used in the last part of a sentence or phrase that is surprising or unexpected. Comedians use this device to amuse or surprise us. Groucho Marx once said, “”I’ve had [...]
Read more