Many brands come and go, and a few even stand the test of time. An even smaller number are among those that customers truly consider to be trustworthy. Why do we trust certain brands, and distrust others? It boils down to whether we perceive the company acts in our best interest, or in theirs. An [...]
Read morePositioning is about strategically marketing yourself so that you fulfill a perceived need in someone else’s mind. Jack Trout pioneered the concept back in 1969, and has been writing about it ever since. Positioning is about finding the most advantageous position against your enemy. It’s how you differentiate yourself in your customer’s mind. Positioning is [...]
Read moreAt Thanksgiving, we often go around the table and discuss what we are thankful for. But don’t stop there. Expressing gratitude is an exercise that can dramatically improve your life if practiced regularly. It is all too easy to dwell on the problems in our lives, and far too often we overlook how lucky we [...]
Read moreYour domain name is your online identity. It is the first thing people know about your website and therefore it is the first thing people know about you as an online presence. Like it or not, before someone even reaches your home page, they have already made a judgment about you based on your domain [...]
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