Have you ever had the feeling that you have experienced a sales and marketing challenge before, but were uncertain about what to do next? Have the conventional tools become less effective for you? You tried direct mail, networking, print advertising, and cold calling. Nothing seems to work anymore. Welcome to the “new normal”. New and [...]
Trust is hard to define, but we know it when we see it or feel it. And this is particularly true with e-mail marketing. The truest measure of trust in commercial e-mail marketing may be the “reputation score” which is calculated by all the individual ISPs. A reputation score is a complex algorithm used by [...]
Why do I Blog? I get asked this question a lot. Yes, it takes a lot of time and brain cells, both of which I have a very limited supply. To blog regularly research, fact checking, writing, and editing. It is hard work. I don’t blog for the money since my blog is free. I [...]
Given the many options for new products and new ventures, why not create an offering that solves a problem or relieves a pain for your customer—a problem that the customer wants to fix right away. When people have headaches they reach for aspirin or other pain relievers. The need is clear and immediate. The value [...]
Facebook, MySpace, LinkedIn, Twitter, and the other social networking websites have supplanted the water cooler as the place to go when you need a break from your work day. I suppose for many of us in this increasingly virtual world having a chat with a cyber friend brings some meaning, if not a respite from [...]
For some, the sole purpose of social media is ruthless self promotion, if not outright narcissism. At the very least, they consider social media an outbound marketing tool. It is my opinion that that they are missing the point of social media: social media is all about two-way communication. For example, we all know that [...]
Marketing campaigns, sales quotas, and sales awards are soon forgotten. Yet, your reputation seems everlasting; it is the essence of what others remember about you. How will you be remembered? Mark Twain said, “If you tell the truth you won’t have to remember anything”. This adage makes sense to me. I don’t want to have [...]
