The global candy market is a fascinating world, with large candy corporations often competing with regional candy favorites. Because of its low-cost and “comfort food” status, candy sales remain a powerful industry in an otherwise shaky economic climate. Candy is popular worldwide. According to a new January 2012 report by Global Industry Analysis, the top [...]
“I’ve had a perfectly wonderful evening, but this wasn’t it.” – Groucho Marx No, this is not a blog about ancient dinosaur species or prokaryotic cells. It is about, however, the wonderful world of paraprosdokians. A paraprosdokian is a figure of speech where a sentence or phrase ends unexpectedly, often for comedic or ironic effect. [...]
Facebook seems to update and change its privacy settings more often than Lady Gaga changes outfits. The outcomes for both are typically bizarre and confusing. Anyone who has had a Facebook account for more than five seconds can probably attest to these frequent and often frustrating “updates” that revamp and change users’ privacy settings. But [...]
Many salespeople will tell you that texting is rising in popularity. We now have evidence. “According to a study by Pew, 83 percent of American adults own cell phones and 73 percent of them send and receive text messages. Pew surveyed more than 2,200 people and asked those who text to cite their preferred way [...]
While I am obviously partial to blogging, I am told by many “wannabe” bloggers how hard it is to get started. The reasons for not blogging are many and include a lack of big ideas to write about, too little time to write, and an extreme distaste for writing. In my opinion, blogs may be [...]
Search engines enable your customers to find you on the web. But, how do they do that and what is important to them? The prime objective of any website owner is to be found by the search engines; if it cannot be found, your website is a waste of time and money. The big three [...]
Mobile devices are quickly being adopted by consumers. The Nielsen Company provides a view of the device usage and audiences in the U.S for 2010. * Number of Mobile Phone Users (13+): 228M * Percentage of U.S. Mobile Subscribers with Smartphones: 31% * Number of mobile phone web users: 83.2M Why this matters is pretty [...]
“Quick response” codes or “QR codes” as they are more commonly known, are little bar-codes which can be read and scanned by your smartphone. The codes can be stored with no typing required. URLs are the most commonly scanned QR codes and the typical message is to visit a website or to see something. The [...]
The ubiquitous business card is a critical tool for communicating your brand. Make sure it reflects your image and that you maximize its usefulness. Here are 12 tips for better business cards: 1. Print the card using color. Study after study shows that color printing significantly impacts the readers’ ability to notice and remember. 2. [...]
Here is a blog written by Dr. Stephen Duarte: There is no question that the economic conditions have affected your revenue generating potential. The tendency is to get tougher on the sales force when revenue heads south, but you might want to rethink that strategy. Pressure is met with resistance! The more pressure you apply [...]
