Trust Enables Email Marketing

Trust Enables Email Marketing

Trust is hard to define, but we know it when we see it or feel it. And this is particularly true with e-mail marketing. The truest measure of trust in commercial e-mail marketing may be the “reputation score” which is calculated by all the individual ISPs. A reputation score is a complex algorithm used by [...]

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Why Blog?

Why Blog?

Why do I Blog? I get asked this question a lot. Yes, it takes a lot of time and brain cells, both of which I have a very limited supply. To blog regularly research, fact checking, writing, and editing. It is hard work. I don’t blog for the money since my blog is free. I [...]

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Sell Aspirin, Not Vitamins

Sell Aspirin, Not Vitamins

Given the many options for new products and new ventures, why not create an offering that solves a problem or relieves a pain for your customer—a problem that the customer wants to fix right away. When people have headaches they reach for aspirin or other pain relievers. The need is clear and immediate. The value [...]

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Get Social with New Media

Get Social with New Media

Facebook, MySpace, LinkedIn, Twitter, and the other social networking websites have supplanted the water cooler as the place to go when you need a break from your work day. I suppose for many of us in this increasingly virtual world having a chat with a cyber friend brings some meaning, if not a respite from [...]

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Selling With Integrity

Selling With Integrity

Marketing campaigns, sales quotas, and sales awards are soon forgotten. Yet, your reputation seems everlasting; it is the essence of what others remember about you. How will you be remembered? Mark Twain said, “If you tell the truth you won’t have to remember anything”. This adage makes sense to me. I don’t want to have [...]

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Increase sales with social media, search, e-mail marketing, blogs, and more...

Dèjá Vu?

Have you ever had the feeling that you have experienced a sales and marketing challenge before? ...read more

About the Author

John Bradley Jackson is Director of the Center for Entrepreneurship at California State University Fullerton. ...read more

Professor JJ

Recent Posts

Dazed & Confused by Facebook Privacy Settings
Facebook seems to update and change its privacy settings more often than Lady Gaga changes outfits. The outcomes for both are typically bizarre and...

Posted on 12/16/2011

Mobile Devices Need Mobile Friendly Websites
Mobile devices are quickly being adopted by consumers. The Nielsen Company provides a view of the device usage and audiences in the U.S for...

Posted on 1/5/2011

QR Codes: The Next Mobile Wave
“Quick response” codes or “QR codes” as they are more commonly known, are little bar-codes which can be read and scanned by your smartphone....

Posted on 11/28/2010

Nurturing Relationships With Social Media
Facebook, LinkedIn and Twitter have replaced the water cooler as the customer hangout. Business owners need to understand that social networks have quickly become...

Posted on 9/30/2010

1 Out 3 Minutes on the Web is on Facebook
Facebook is the real deal. In fact, it is changing our culture, our recreation, and our work. It consumes us. Don’t believe me? Read...

Posted on 9/19/2010